To Dream celebrates its first three years with a surge in turnover

To Dream Turin, the largest urban district in Piedmont (270.000 total sq m), recorded in 2025 an increase in salesof 32% compared with 2024.

And projections indicate a positive trend, once again in double figures, for the current year as well.

Visitors up by 20%

The consolidation of the project, inaugurated in spring 2023 in Corso Romania (North area), is also supported by excellent results in terms of visitor flows: in 2025, visitors increased by 20%.

Recent surveys conducted among customers during the first part of the year show that the share of new customers doubled, rising from 10% in 2025 to the current 20%.

From a real estate perspective, To Dream – 45.000 sq m of retail space – achieved an occupancy rate of 100% in 2025.

To Dream has 85 brands

The retail mix now comprises 85 brands (there were 56 at the time of opening), a milestone further strengthened by the arrival of 6 new tenants: Unieuro, Legami, Cotton&Silk, Idea Bellezza, Tan & Beauty and Beauty Dream Salon. These are joined by the other arrivals that characterised the end of 2024.

Feedback from operators further confirms the validity of the “piazza”: the district records a very low turnover, despite the high number of new requests to move in.

Alongside its economic results, To Dream continues its journey of integration with the local community, generating an employment-related impact involving 2.000 workers.

More culture for the local area

Cultural events and initiatives are highly appreciated by visitors, as is the food offering – comprising 20 dedicated units spread across 3 food courts – and the distinctive open-air architecture, which allows visitors to stroll outdoors in every season.

Over the three years, there has been a steady development of collaborations with institutions and the local area, through cultural and social projects such as Print Lab with schools, Piemonte in gioco, which transformed the dining areas into play areas for children, Dog Dreams Days, with activities and conferences for dog lovers, and participation in Luci d’Artista, an event dedicated to light installations.

"To Dream was conceived as an urban regeneration project and its development is still an ongoing process,” comments Giuseppe Spissu, shopping centre manager at Nhood, the company managing the mall. “Exceeding our turnover and visitor targets allows us to look to the future with optimism, while keeping the integration of the district with the city's urban fabric as a priority.”

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.