Brio presents the new packaging 100% paper packaging for Alce Nero organic potatoes

Brio, a company in the Alegra Group specialising in organic fruit and vegetables, is renewing its offering of Italian organic potatoes under the Alce Nero brand with a major restyling.

The new packaging

The new pack designed for Alce Nero organic potatoes – for which Brio is a shareholder and supply partner for first-range fruit and vegetables – comes in two formats, weighing 1 kg and 1,5 kg, offering consumers an Italian organic yellow-fleshed potato, selected in medium sizes, suitable for all uses, with firm flesh and a delicate flavour, ideal for boiling, baking and cooking in a pan: methods that cover the vast majority of domestic uses of the product.

The offering consists mainly of produce from northern Italy, with the Ferrara area playing a central role, an area traditionally suited to quality potato cultivation. This origin enables Brio to cover the period from July through to late spring, while in the final months of the season the focus shifts to Sicilian and Campanian potatoes.

Sustainability

Particular attention has been paid to the sustainability of the packaging and product preservation: the pack is made from FSC-certified paper and suitable for food contact, and is fully recyclable, as is the cellulose netting. This choice is not only motivated by environmental considerations, but also by functional ones: paper acts as a natural barrier to light, helping to protect the potatoes from greening and moisture and ensuring better preservation.

The pack also includes content designed to help consumers use the product: a nutritional table, cooking tips, an easy and quick recipe and a QR code that allows them to discover the Alce Nero range and access other recipe ideas. The legally required information is printed directly on the pack, eliminating the need for an additional label. Finally, the product is packed at a facility that uses solar energy, confirming an approach focused on reducing environmental impact throughout the various stages of the supply chain.

The comment

“Yellow-fleshed potatoes still account for around80% of the market – comments Alessandro Stagnoli, Brio’s Italy sales manager – however, consumption is showing increasing polarisation: on the one hand, basic products, and on the other, more specialised offerings distinguished by their area of origin, variety, intended use, format and type of packaging. Market data also show a progressive shift towards packs weighing 1,5 kg or less: according to data from the Agroter Monitor, this format now represents more than 70% of the products on the shelves, up from 65% in February 2025 and well above the 31% recorded in 2016. This is a significant transformation, reflecting consumers’ progressive shift towards smaller packs, consistent with the evolution of households, which are becoming less numerous, and with spending increasingly focused on convenience and reducing waste.”

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.