Podcast: Cafissi (Carrefour), at Milan Wine Week we communicate wine at 360°

This year too, Carrefour Italia is the main sponsor of Milan Wine Week, the event dedicated to the world of wine that will take place in October. For Lorenzo Cafissi, beverage director, Carrefour’s project is to bring consumers closer and make them understand that distribution operates within the same supply chain as Horeca and production. It is about communicating wine at 360 degrees. A project that has remained the same for Carrefour despite the retailer coming under the control of NewPrinces. 

By Emanuele Scarci 

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.