NielsenIQ: not just tradition, innovative offerings are growing in the cheese sector

The cheese, one of the most driving and dynamic sectors of Made in Italy food, which continues to be favoured in Italians’ purchasing choices, is now more than ever subject to attention to quality, selected raw materials and gastronomic novelties.

Our meeting examined emerging consumption trends, the balance between tradition and innovation in the dairy offering, and the most effective assortment strategies for promoting local and PDO products alongside commercial best sellers.

Federico Scoizzato, sales account development at NielsenIQ, presented a detailed analysis of the market, highlighting that in 2024 the cheese sector generated more than 8 billion euros in turnover (+0,3%) with a volume of 730 million kilos (+1,6%). The imposed weight accounts for more than 70% of volumes (522 million kilos, +2,9%) and generates 5,3 billion in turnover (+1,1%).

“Consumers purchase products in the cheese categories slightly more often, spending slightly less on each occasion.”

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.