GS1 Italy: Trends in the pet food market according to the Immagino Observatory

The guest on this episode, an expert from theGS1 Italy Immagino Observatory, tells us about the latest trends in the market for pet products in Italy.

The Immagino Observatory, established in 2014 as a digital brand content management service, has created an impressive database containing digitised information on thousands of fast-moving consumer goods distributed in our country. This tool analyses product labels — from nutrition tables to certifications, from allergens to marketing messages — and cross-references this information with sales data provided by NielsenIQ.

Our guest tells us what emerges from analysing labels in the pet sector: which claims are most widespread, how Italians’ spending power for their pets is evolving and what differences can be seen between the various product segments.

Let’s discover together how purchasing habits are changing in the pet food and pet care sector, a constantly evolving market that reflects the changing relationship between Italians and their four-legged friends.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.