Penny Italia: the cheese counter builds consumer loyalty

According to Penny Italia, the cheese counter can be considered a loyalty-building tool for the entire store. That is why the chain is investing heavily in this service across its stores. However, it is increasingly difficult for chains to combine product value with affordability, especially in light of the constant increases in raw material costs. 

Among the product categories, mozzarella, typical Italian hard cheeses and table cheeses account for around 50% of the market by volume and 60% by value. Although mozzarella is losing share to typical hard cheeses, it is nevertheless continuing to perform positively, ranking as the third-best-performing category.

From the perspective of distribution channels, supermarkets dominate with a share of 38,8% of total volumes, followed by discounters with 31,3%. All channels are growing, with supermarkets recording the largest increase (+4,4%).

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.