Cooper Consumer Health Italia appoints Annavera Lamolinara marketing & media director

Cooper Consumer Health Italia has announced the appointment of Annavera Lamolinara as marketing & media director, tasked with leading the marketing strategy and contributing to the development of the business and brands in the portfolio on the Italian market.

Lamolinara has over 20 years of experience in the healthcare sector, gained in Italy and abroad across the Rx, OTC, food supplements, medical devices, medical food and personal care categories.

She began her professional career in biotechnology research before moving into marketing, taking on positions of increasing responsibility at multinationals such as Heinz, Johnson & Johnson MedTech, Sanofi and Reckitt. At the latter, she was category marketing manager for Italy and Greece across the entire OTC portfolio. She subsequently joined Upsa, where she first took on the role of marketing director Central Europe and Russia, and subsequently that of global category director.

“Joining Cooper Consumer Health means returning, after years spent in regional and global roles, to working closely with a country’s business and with a team rich in diverse expertise. I believe in the potential of Cooper Consumer Health and its brands – I cannot fail to mention iconic brands with outstanding products such as Saugella, Armolipid, Betadine, Foille and Essaven – especially in their ability to generate value for the health and wellbeing of the people we want to reach. For me, marketing goes far beyond the concept of selling to a ‘consumer’. The consumer is first and foremost a person and marketing, now more than ever, is called upon to understand their needs and aspirations, in order to offer solutions capable of generating tangible value in their lives, on a functional, social and emotional level,” comments Annavera Lamolinara.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.