Upim Gallery celebrates its first anniversary and lands at Oriocenter: 1.450 sq m across two levels

Ovs Group is resolutely continuing the development of Upim in the new format, more elegant, more varied, larger, Upim Gallery, a true department store.

The fifth shop under this banner opened just over a week ago on the upper floor of Oriocenter, the king of Italian shopping centres.

Upim Gallery from Merano onwards

The new store, as stated in a note from the Bergamo shopping centre, has a commercial floor area of 1.450 square metres across two levels.

The history of Upim Gallery, consistent with Ovs's increasing specialisation, began in Merano (Bolzano) a year ago, in September 2025, with its debut on Via dei Portici, a historic medieval street.

Further openings followed, such as those in Avellino, on Corso Vittorio Emanuele II, in October 2025, and in Palermo, on the central Via Libertà, at the end of March 2026.

About Oriocenter

The location, the first in a shopping centre, is one of the best: the centre, having returned to 50%, in October 2025, under the aegis of Gruppo Percassi through an agreement with Generali Real Estate, which owns the other 50%, has a usable floor area of 105.000 sq m, more than 280 shops and 7.000 car parking spaces, and is open for 363 days a year. The anchor store is Iper La Grande I.

Turnover, which is continuously growing, is estimated at more than 400 million euros every twelve months.

The general manager of Upim, Massimo Iacobelli said on the occasion of the new opening: “With Upim Gallery, we want to offer a shopping experience capable of combining accessibility, style and quality, meeting the needs of the whole family. Bringing the new format into a strategic setting such as Oriocenter confirms our intention to consolidate our presence in the area, offering a modern and comprehensive point of reference for shopping in the city.”

Ovs Group: +10% in the first half

In the first half of the 2026 financial year – 1° February/31 July – Ovs group grew overall by 10%, confirming a remarkable expansion trajectory, thanks to the excellent performance of the organic perimeter (approximately +6%) and the contribution of Goldenpoint, which in turn grew by double digits.

All the group's banners and brands drove organic performance. Across a consolidated network of more than 2.600 points of sale, Upim has approximately 400 shops and is therefore the second most important brand.

ORIocenter's KEY FIGURES

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.