Ovs opens its largest store in the world at Dubai Mall

Ovs, as already envisaged by an ambitious international opening plan, is taking another step in its international expansion journey.

It has in fact been open since 3 September, in Dubai, the brand's largest flagship store.

A location with a further 1.200 stores

The store is located inside the Dubai Mall, the world's most visited shopping complex, with over 100 million visitors every year, thanks to an overall area of one million sq m and 1.200 tenants.

The outlet is located just a short distance from the Burj Khalifa, which, with its 829,81 metres of vertical height, is the tallest skyscraper in the world.

The new location consolidates the group's presence in the United Arab Emirates,, one of the most dynamic and attractive markets worldwide.

Ovs: 2.500 sq m with the main brands and Dubai-only products

With an area of over 2.500 square metres, the flagship store, directly operated by Ovs, brings together its main brands in a single space, from the eponymous label to Ovs Kids, Piombo, Piombo Kids, Les Copains, B.Angel, Utopja, Altavia, Goldenpoint, Stefanel, Shaka, which has long been a new chain of standalone stores in Italy.

Dubai Mall, photo by EditQ, Own work, Wikimedia Commons

In Dubai, customers will find a selection of the premium collections from all the brands—womenswear, menswear, childrenswear, accessories and underwear—enriched by a range of garments created exclusively for the Emirati destination. The line is designed to meet the different lifestyles of an eclectic and cosmopolitan clientele.

In addition, here too, Shaka, Ovs's beauty concept, features the largest format ever created by the group, with a carefully curated selection of independent international brands and Made in Italy labels.

"Following the recent openings in New Delhi and Mumbai (respectively in mid-October and 14 March 2026 at Sky Mall, ed.), Ovs is continuing its international development plan and consolidating the axis between India and the Middle East," observes Stefano Beraldo, CEO of Ovs Spa.

“This outlet represents a particularly significant evolution, with a refined and elegant architectural model, and a privileged showcase for all our brands. Having a presence at the heart of one of the world's most important global retail hubs allows us to best express the uniqueness of our House of brands model and introduce it to an international audience.”

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.