Mr.Day launches the second season of the gaming-inspired prize competition

Mr.Day has launched the Season 2 of "Level 40 Unlocked", the second phase of the prize competition which until November involves all products with a double chance to win for 16 November involves all products with a double chance to win for Mr.Day Donuts, the classic American doughnuts.

The link with the gaming world

The brand of Vicenzi Group thus strengthens its own connection with the world of gaming, involving Gen Alpha and Gen Z through an experience that combines entertainment, prizes and one of the most iconic products in the range.

"Bringing a snack designed for young people to the shelves, together with a competition that transforms it into an opportunity for play, means engaging directly with the new generation of consumers," comments Elena Personi Musola, Marketing Manager Italy at Vicenzi Group — the strategic journey therefore continues, enabling us to speak to Gen Alpha and Gen Z through one of the forms of expression closest to them: gaming. Our goal is to build an authentic dialogue, accompanying our products with engaging experiences and initiatives capable of creating value. This second phase of the competition represents a further evolution and confirms Mr.Day its desire to strengthen its positioning as a young, dynamic brand close to the passions of the new generations".

How it works

Participation in the competition takes place through the purchase of a product Mr.Day and registration of the receipt on the dedicated website. The mechanism provides for the awarding of instant-win prizes on a weekly basis. For Season 2, which began on11 August, the competition concept has been renewed with important new features: a double chance to win with Mr.Day Donuts, soft, not fried and lactose-free, available in chocolate and strawberry. The prizes are also changing: each week it will be possible to win a Nintendo Switch OLED, while the final draw will offer a trip to Orlando with two tickets to one of the world's most iconic and largest theme parks.

This content was translated with the assistance of artificial intelligence.