New Etruria Days event: discovering Pastificio Poggiolini in Arezzo

A new stage of Etruria Days – Training took place in recent days, the project through which Etruria Retail invests in training, product culture and the sharing of expertise within its own network.

This time, the company's members, operators and collaborators visited Pastificio Poggiolini in Arezzo, entering the heart of fresh pasta production and getting to know the people, processes and raw materials up close.

From the local area to the shelf

The day provided an opportunity to follow the various stages of production, from preparation and pasteurisation through to packaging, gaining a deeper understanding of the characteristics and quality of the different products. A practical experience for acquiring useful tools for everyday interactions with customers too: knowing a product better means being able to describe, recommend and promote it more effectively.

“We have been producing fresh pasta for three generations,” explains Pablo Poggiolini, owner of Pastificio Poggiolini, “and we have always placed great importance on product quality and the use of raw materials from the local area.” The connection with the local area is also one of the central elements of the Sapori d'Etruria project, through which Etruria Retail promotes local producers, products and recipes, now also supporting options that meet new dietary needs, such as gluten-free and lactose-free products.

Training, experience and sharing

“Visiting businesses such as Poggiolini,” says Morgana Borelli, buyer and self-service category manager at Etruria Retail, “shows how it is possible to combine the authenticity of traditional craftsmanship with solid, well-structured production capacity. Getting to know the companies, people and production processes directly enables us to understand even better what we offer in our supermarkets and to convey its value to customers.”

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.