Video: innovation according to Kiabi Italia

During the latest edition of the Innova Retail Award, the award recognising innovation in retail organised by Kiki Lab, we had the opportunity to speak with Khardiata Ndoye, General Manager of Kiabi Italia, with whom we recalled the key stages in the development of the clothing retailer established in 1978. The manager explained to Distribuzione Moderna how the brand had been able to evolve over the years, introducing an integrated omnichannel strategy and moving towards the diversification of its product and service offering. Khardiata Ndoye’s comments.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.