Launch of "Enjoy Dolcefrutta 2026-2027", the prize competition promoting fresh fruit made in the EU

The “Enjoy Dolce Frutta 2026-2027” prize competition has been launched, adding to the activities of Enjoy Dolcefrutta, the campaign co-financed by the European Union and promoted by Op Melodia to highlight the quality, taste and variety of fruit and vegetable products made in the EU.

Until 31 January 2027, consumers can participate free of charge via the Enjoy Dolcefrutta website, with the chance to win one of 20 digital kitchen scales customised with the project logo. An everyday object that accompanies the preparation of dishes and recipes, bringing the campaign’s message into the participants’ kitchens.

The entry process is simple: just access the website, complete the form with your details, answer a short questionnaire and confirm your participation by accepting the rules and reading the privacy notice. There are no right or wrong answers to the questionnaire. Only one entry per person is permitted; the prizes will be awarded by a final draw to 20 winners, who will be notified by email.

The competition is part of the information and promotion programme which complements digital activities with tastings, events and educational initiatives. The aim is to maintain a dialogue with consumers and bring them closer to European fresh fruit, inviting them to discover its seasonality and the occasions for consuming it in everyday life: from breakfast to snacks and, finally, preparations in the kitchen.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.