Mortadella Day 2026: in Bologna, the Queen of Cured Meats celebrates 365 years

On 24 October, Mortadella Day returns, the day dedicated to the Pink Queen of Cured Meats organised by the Consorzio Italiano Tutela Mortadella Bologna.

A symbolic date celebrating the anniversary of the famous edict issued in 1661 by Cardinal Farnese, which in Bologna established the rules for the production of Mortadella for the first time, marking a fundamental milestone in the history of the product.

“This year, Mortadella Day takes on an even more special significance: the Pink Queen returns to celebrate in the city where she was born, celebrating 365 years of history and, at the same time, the 25 years of the Consortium, which works every day to protect its authenticity and promote its value. Two anniversaries that tell a single great story, made of tradition, quality and a strong bond with Bologna. A story that we want to share with everyone who loves Mortadella Bologna Igp,” declares Guido Veroni, president of the Consorzio Italiano Tutela Mortadella Bologna.

The prestigious Palazzo Re Enzo, in the heart of Bologna, will provide the setting for the event, as part of Città dei Salsamentari. The day’s programme will guide the public on a journey of discovery through the history and identity of Mortadella Bologna Igp, with gastronomy, culture and entertainment.

Mortadella Day 2026 will be much more than a celebration: an opportunity to rediscover the deep bond between Mortadella Bologna Igp and the city where it was born, as well as to pay tribute to a product that, for 365 years, has been part of the history, traditions and daily life of Italians. A symbol of that distinctly Italian conviviality expressed in the pleasure of being together, sharing good food and turning even the simplest moments into special occasions.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.