Video: Dm Italia aims to establish a presence in the main cities of central Italy

Founded in Germany in 54 and present in 14 European countries with turnover of over 19,1 billion euros, Dm  (drogerie markt) continues to strengthen its presence in the Italian market. Since its debut in 2017 in Milan, the Italian subsidiary has exceeded 100 points of sale  (today 102), reporting in September 2025 a turnover of 252 million euros (+26,4%) and issuing over 19 million receipts. With a workforce of 1.172 employees (85% women, average age 33 years) and a predominantly female customer base aged between 20 and that same figure, the retailer aims to maintain a pace of 15-20 new openings per year, leveraging an assortment of 16.000 products ranging from major brands to private labels, including more than 2.000 made-in-Italy items. A strategic turning point is the new “Dm is always good value” policy: the abandonment of temporary promotions in favour of low prices fixed over time on more than 11.000 products. We analyse efficiency models, supply-chain management and the evolution of the format with Benjamin Schneider, CEO of Dm Italia.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.