PL Magazine 3/2026

In this issue:

Editorial 
Meat strikes back: private label targets the protein counter

Marca Awards 
The third-placed entries in the first edition 

The analysis by dunnhumby 
Declining trust reshapes European consumers’ choices 

Cover story 
The rise of “private micro-brands” 

Consumer & PL – Eumetra 
Innovation in private label, a frontier still to explore 

Interview with the retail sector 
Consilia: sustainability as a driver 

Companies in the field 

PL branding by The Optimist 
The graphics that tell the story of freshness 
 
Interview with the industry 
Carozzi Formaggi brings traditional cheeses to private label 

Market 
Dairy: private label grows faster than the market and increases its share  

Trade fairs  
Plma 2026, a record number of exhibitors in Amsterdam: Italy leads in foreign attendance 

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.