Fiere di Parma announces that Cibus 2027 is already sold out: 3.000 brands and 3.500 buyers from 80 countries expected

Fiere di Parma has announced that, seven months before opening, the 2027 edition of Cibus is already sold out, with over 90% of the available exhibition space already allocated, and all the major exhibitors have confirmed their return to Parma.

In addition, 3.000 brands and 3.500 buyers from 80 countries are expected, with a special focus on South Korea. These figures, together with all the event's new developments, were presented in Paris during “The Italian Aperitivo”, the travelling format held at the Automobile Club de France. The initiative, promoted in collaboration with Anuga Cologne (Koelnmesse) and the Consorzio Parmigiano Reggiano Dop, brought together 300 guests, half of whom were top international buyers.

A distinct identity

The event starts from a distinct identity: that of the Italian agri-food sector, its supply chains, territories and certified products, and brings it to an increasingly international dimension. 18 regions and more than 50 organisations, including PDO, PGI and TSG consortia, are expected. The world of certified products will be one of the main pillars of the 2027 edition, with a programme of meetings, in-depth sessions and demonstrations dedicated to the relationship between origin, supply chains and the market.

“Italy is strengthening its central role in the international food business because it can rely on a combination that is difficult to replicate: a strong agri-food supply chain, recognisable productive territories and two platforms such as Cibus and TuttoFood, capable of transforming this industrial base into market relationships and international appeal. Competition is no longer played out solely between individual events, but between exhibition systems that are increasingly becoming market infrastructures, tools through which companies diversify their commercial outlets and establish a presence in more complex geographies,” says Antonio Cellie, Chief Executive Officer of Fiere di Parma.

Cibus 2027: sections and special areas

Alongside the sectors that have historically defined its offering, from cheese and dairy products to meat and cured meats, from frozen and fresh products to beverages, through to confectionery, bakery products and regional specialities, the next edition of Cibus is strengthening its relationship with the Horeca sector, which has always been a highly significant and prestigious showcase for authentic Italian food & beverage. The main focuses will concern commercial catering chains – to which Cibus will dedicate a major convention, accompanied by projects and pathways tailored to Horeca operators – and the world of onboard catering, with particular reference to the airline catering and cruise sectors.

The commitment to offering a tailored experience for hospitality professionals will also lead to refining the work on the more specialised segments. “Specialty Selection” will bring together a selection of excellent Italian micro-producers aimed at specialised retail and quality Horeca, while “Bellavita Expo” will bring its international experience in promoting premium Italian products in foreign markets to the trade fair.

Alongside the exhibition area, Cibus will develop a programme of awards and in-depth sessions dedicated to food distribution professionals and transformations. At least five awards are planned, including the “Gran Premio del Formaggiaio”, organised by the Guilde de Fromagers and dedicated to cheese-counter professionals and specialised delicatessen experts.

The “Cibus Link Arena”, developed in collaboration with Cibus Link by Pr Italia Edizioni, will also return, hosting a European-level observatory on private label, a true pillar of Cibus's trade-fair offering. It is no coincidence that the fair currently has more than 65% of exhibitors whose ranges include white-label or private-label lines and who make their know-how available to the most diverse international markets, thanks to the experience gained at home in contact with demanding Italian retail .

A further observatory will be dedicated to fresh convenience, with a comparison between Italian experience and international best cases.

TuttoFood 2028: previews

The growth of Cibus forms part of Fiere di Parma's broader food strategy, which also includes the development of TuttoFood Milano. In 2028, the Milan event will have a further 30.000 square metres gross of exhibition capacity, equal to approximately 15.000 square metres net.

On the international front, TuttoFood has launched a partnership with Apas, Associação Paulista de Supermercados, with the aim of developing an increasingly structured relationship with the Latin American markets and promoting Brazil among the focus countries for the 2028 edition.

The next edition will also see the debut of The Global Date Experience, which will bring the major date-producing countries of the MENA region to Milan, dates, with the aim of opening up a perspective on this product and describing its many qualities, which make it excellent as an ingredient in complex processed products, as well as in premium dining.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.