The iconic geographical map of Friuli on Livio Felluga labels celebrates 70 years

Livio Felluga’s iconic map of the region celebrates its 70th anniversary: a symbol that over time has become the manifesto of the company’s vision and its deep connection with Friuli.

In the vintage of 1956, Livio Felluga had an intuition destined to go far beyond the creation of a label: to entrust a map with the task of telling the story of the place from which everything originated.

In those years, wine was only just beginning to be talked about. And in that account, there was still little discussion of the land. Livio Felluga, however, had already understood its decisive value: the pact between people, nature and time was fundamental, and it was thanks to this union that the wines had a very precise identity, great elegance and the ability to evolve. A vision that anticipated by decades the culture of terroir, which would later become one of the fundamental principles of contemporary oenology.

The map of the region chosen by Livio Felluga – inspired by an antique geographical representation of Friuli-Venezia Giulia purchased in an antique shop – thus appeared on the bottles in 1956. Not a simple decoration, but a declaration of belonging: even before the wine, its territory appeared on the label.

Over the years, that map has become one of the most recognisable signs of a territory in the world and, above all, the manifesto of a philosophy: wine as an expression of a landscape and its history. A symbol capable of accompanying Livio Felluga’s wines around the world, transforming every bottle into an invitation to discover Friuli, its hills and their memory.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.