Bofrost: first half 2026 stable at 150 million euros, with new services on the way

Bofrost Italia announces that it closed the first half 2026 with aggregate turnover of 150 million euros, recording substantial stability compared with the previous year (-1%).

A solid result which, in an extremely complex economic context, demonstrates the strength and resilience of the model, driven by closeness to the customer and by the ability to constantly innovate the service.

But attention is already turned towards the future and the challenges of the coming months. Growth in the second half of the year will be driven by the expansion of service methods to reach new consumer targets and by the launch of the new range.

Evening deliveries

The main strategic innovation for the coming half-year concerns the strengthening of the service during evening hours, designed to respond to the changing lifestyles and working patterns of the new clientele. To meet the needs of younger targets and workers, Bofrost will increase visits after 18:00 and on Saturdays. The aim is to remove purchasing barriers and reach a new group of consumers seeking quality and convenience without time constraints.

Sustainability

Attention to sustainability continues alongside the pursuit of operational efficiency. New guidelines have been drawn up for the optimisation of delivery routes. Increasingly efficient planning of sales representatives’ journeys will make it possible to drastically reduce fuel consumption—which, in this context of soaring prices, is essential—while also ensuring a significant positive impact on the environment in terms of reducing pollutant emissions.

Human capital

At the heart of the development plan remains human capital. To provide an increasingly qualified home delivery service, Bofrost will implement new training systems through a new advanced e-learning platform focused on tailor-made training modules dedicated to products and the sales network.

Furthermore, the company aims to support sales representatives through artificial intelligence, creating dedicated chatbots to assist them in gaining immediate knowledge of every product.

The comment

“The people who make and will always make the difference in our business model are our sales representatives: they represent the fundamental point of contact with Italian families,” highlighted Gianluca Tesolin, ceo of Bofrost Italia. “For this reason, we continue to invest heavily in human capital, providing our people with cutting-edge training tools and technologies such as artificial intelligence. AI does not replace the human relationship, but supports it, providing our colleagues with immediate information so that they can offer an increasingly knowledgeable, personalised and valuable service.”

The new catalogue

Driving sales in the second half of the year will be the new Autumn/Winter Catalogue 2026/27, officially introduced on 1 September with an offering of 520 specialities and 32 new products developed through a constant focus on customers’ preferences.

The proposals aim to showcase the excellence of culinary tradition and Italian regional supply chains, alongside an offering increasingly oriented towards innovation and modern lifestyles: from the convenience of single portions ready for use, to the strengthening of wellness, vegetarian and free-from ranges (gluten-free and lactose-free), through to the ongoing commitment to sustainability and organic farming in partnership with Alce Nero.

Furthermore, among the new developments for the period is the expansion to additional branches of the pilot project concerning the Bofrost Pet range, dedicated to high-quality nutrition and care for dogs and cats, delivered directly to customers’ homes.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.