Mortadella Bologna PGI: sales also growing in the first half (+4,4%)

The Mortadella Bologna PGI records a first half 2026 showing growth across all key indicators, confirming the development path embarked upon in recent years.

The production exceeds 19,6 million kg (+2,9%), while sales increase by 4,4%, driven also by the excellent performance ofsliced product in trays (+10,1%), increasingly appreciated by consumers.

Almost +20% for exports

The main driver of growth is above all exports, which records an increase of 19,4% and now accounts for 27,8% of total sales, confirming the growing appreciation of Mortadella Bologna PGI on international markets.

“After the excellent results of 2025, we are particularly pleased to see growth in the first half 2026 confirmed for Mortadella Bologna PGI,” states the Consortium president, Guido Veroni “While the Italian market is experiencing a period of reflection, exports above all represent the main driver of development, with double-digit increases in our main European markets. These results take on even greater significance in a context characterised by essentially stable food consumption, confirming the ability of Mortadella Bologna PGI to strengthen its competitiveness both in Italy and abroad.”

France the leading export country

Among foreign markets, France, the leading country by export volumes, stands out, and grows by almost 22%followed by Germany (+38,5%). Results are also positive in countries targeted by the Consortium’s promotional activities, such as Spain, Belgium and the United Kingdom, while emerging markets such as Poland (+35,5%) and the Czech Republic (+67,2%), continue to stand out, confirming significant development prospects.

Modern retail the leading channel in Italy

In the Italian market, modern retail is confirmed as the main sales channel, accounting for 53,6% of volumes. The remaining market is divided between normal trade (27,6%) and discount (18,7%), , confirming the now well-established presence of Mortadella Bologna PGI in all the main distribution channels.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.