Video: Vallefiorita puts local traditions at the heart

Launched two years ago, Viaggi di Bontà is the range created by Vallefiorita that celebrates Italian baking excellence; the range is expanding this year too with a new product, namely the Roman maritozzo, presented in a new version, making it ideal for savoury fillings. Viaggi di Bontà products are riding the trend of regionalism, which is seeing consumers interested in exploring the finest products from their local area, while also increasingly attracting foreign buyers. Francesco Galizia, Vallefiorita’s export manager, also highlights the consolidation of the health trend, which is leading shoppers to favour products with ashort, clean label. Finally, the manager also previewed the company’s future projects. 

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.