Video: Unieuro inaugurates a new format in Lissone (Mi)

Unieuro has presented its new retail format, which shifts the focus from products to services. The first store in Lissone will serve as a laboratory for extending the model to other stores with the greatest potential. At the heart of the new concept is the client hub, an area of 85 sq m for assistance, financial services and energy solutions developed with the AI chatbot. The range is evolving in fitness, energy and beauty tech. We discuss it with Bruna Olivieri, managing director of Unieuro, and chief retail officer Luigi Fusco.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.