Video: Arcaplanet aims to offer consumers a “pet-centric” experience

The latest edition of the Innova Retail Award organised by Kiki Lab provided Arcaplanet with an opportunity to explain how the retailer operates to guarantee customers a “pet-centric” experience, characterised by initiatives and services dedicated to pets. From the Storie di Cuccioli programme to initiatives for animals still in shelters, Arcaplanet offers personalised offers and dedicated services, with the aim of building relationships of trust with consumers. We discuss this with Monica Gagliardi, Arcaplanet’s chief customer officer.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.