Shopfully, Flipp and Media Central launch ShopX, the group bringing together digital and physical retail

Shopfully, Flipp and Media Central, three regional leaders in the media, technology and retail sectors, have launched ShopX, a global group with a clear goal: to transform the offline shopping journey into a measurable media channel for retailers and brands.

The three companies will continue to operate under their respective brands, maintaining their market positioning and established customer relationships. With a team of over 1.000 professionals, ShopX supports thousands of leading retailers and brands across 27 markets, reaching 400 million consumers.

The potential

Around 80% of retail sales still take place offline, while for fast-moving consumer goods the share is close to 90%. Price-conscious consumers would like a complete view of promotions, but this information is often fragmented across different retailers and channels. At the same time, brands want to invest more in advertising activities whose impact on sell-out they can measure, driving the development of retail media, which has reached a global value of 200 billion dollars.

However, retail media is still largely focused on online conversion solutions and must also prove its effectiveness in physical retail. This is a complex challenge that requires a neutral platform spanning different retailers: no retailer can achieve it alone. ShopX’s goal is to become that platform.

To advance this mission, the group will continue to invest in technology, expand into new markets and acquire complementary businesses, continuing the journey begun with the ten acquisitions completed to date.

Comments

“For decades, we have been developing solutions that can make a tangible impact for hundreds of millions of families. This enables our retail and brand partners to rely on our platform to achieve measurable results at the point of sale. ShopX brings all of this together on a single platform, with a shared vision for continued growth,” said Michael Silverman, Group ceo.

“What we have built so far is just the starting point. Most purchases still take place in stores, and much of what happens remains invisible to brands investing to influence choices. With ShopX, we want to change this by connecting consumers, retailers, brands and publishers around physical retail,” said Stefano Portu, Group president & coo.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.