Mondelēz International relies on Celonis to accelerate its journey towards becoming an AI-driven company

Mondelēz International has entered into a collaboration with Celonis to build avendor-neutral technology infrastructure to support its transformation into an AI-driven company.

10 million dollars in 18 months

The collaboration is already generating significant results which, for the global snacking giant, translate into: 10 million dollars in value generated in 18 months, with a direct impact on financial results; more than 6 million dollars recovered in just 90 days, eliminating inefficiencies in credit memo management; implementation of the Celonis platform on a global scale across all the company’s operations. "Our ambition is to become an AI-driven company, and Celonis is helping us accelerate this journey – says Rossana Rizzotto, head of the office of the Cido at Mondelēz International – this platform enables us to drive the modernisation of our ERP in a way that generates tangible value and provides us with the digital foundations needed to enable increasingly AI-driven business operations”.

Digital twin

Mondelēz uses the Celonis platform to create a dynamic digital twin of its global operations. Thanks to an in-depth understanding of its business processes—including source-to-pay, order-to-cash and hire-to-retire —the company is ensuring that its ERP transformation delivers tangible results in terms of business value and operational efficiency.

Key activities

Through Celonis, Mondelēz is also laying the foundations for implementing agentic AI through three key activities: identifying the use cases with the highest ROI, to pinpoint precisely where to deploy AI agents and maximise financial returns; monitoring the impact of AI, to measure the effects of every action taken by AI agents across the entire application ecosystem and continuously optimise their configuration and performance; optimising the total cost of service, comparing the operating costs of workflows managed by people with those executed by AI agents.

“Celonis gives us the visibility we need to transform the way we work – continues Rossana Rizzotto – it enables our teams to move from carrying out manual tasks to supervising the performance of AI agents, intervening only to manage the most complex exceptions so that they can devote more time to strategic activities”.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.