Glovo launches AI-powered quick commerce

Glovo, the technology platform for multi-category orders, is entering the generative AI ecosystem with the launch of its Shopping Assistant for ChatGPT and Claude.

Customers can now search for all available products, both in stores and restaurants, compare prices and easily order any item available on the app, using natural and conversational language through AI systems.

A new conversational commerce model

Glovo’s experience within these platforms introduces a new model of conversational commerce. Instead of browsing traditional menus, categories and filters, customers can directly express their preferences, for example by asking for a “last-minute gift for a coffee lover under 50 euros”, while the assistant searches for and verifies availability based on location and selects the products that best match the customer’s needs.

A personal assistant always at hand

Once their Glovo app is connected via ChatGPT or Claude, customers can have a detailed conversation with the AI assistant, which takes into account any preferences or constraints, such as budget. It then returns a carousel with up to five highly personalised product options, available from local shops. Each product is accompanied by an image, name, shop details, ratings and price.

While the search and discovery experience takes place directly on generative AIplatforms, selecting a product using the “View on Glovo” button redirects the customer to the Glovo mobile app or website, where they can complete payment and the final purchase.

“We are constantly working to get ever closer to our customers’ needs. The integration with ChatGPT and Claude allows people to discover Glovo’s offering within a simple conversation, in a completely intuitive way. Glovo was created to offer maximum choice and convenience every day: this new step is heading in exactly that direction,” said Shiro Theuri, Glovo’s chief technology officer.

This content was translated with the assistance of artificial intelligence.