Proposta Spirits presents a selection of brands committed to a sustainable production model

The distributor Proposta Spirits has chosen to make sustainability one of the central themes of its catalogue, presenting a selection of brands that follow a responsible production model.

The initiative that rewards customers

Proposta Spirits has decided to involve and reward customers who, through purchases of brands most committed to these issues, including Buen Vato, Sapling, Two Drifters and Avallen, have helped to save a substantial amount of CO2. In fact, based on the volumes purchased and the data contained in the sustainability reports provided by the individual companies, Proposta Spirits calculated the amount of CO2 saved by choosing these products instead of conventional alternatives, thereby offering a tangible measure of the impact generated.

Overall, in 2025 the initiative enabled 6.317,94 kg of CO2to be saved, demonstrating how purchasing choices can also contribute to building a spirits supply chain that is more mindful of its environmental impact.

The sustainable tequila that puts people first

Buen Vato (Mexico) was born from the collaboration between the environmental engineers at Alias Smith, a company that has been 2004 distributing Mexican spirits throughout Europe since, and the historic La Santa Rosa Distillery. The company aims to revolutionise the sector through an approach that places the protection of people and the planet at its centre, working to reduce its carbon footprint and improve working conditions at every stage of production and distribution, without ever compromising product quality.

The range's flagship is Tequila Blanco, available both in the traditional 70 cl format and in the innovative Frugal Paper Bottle, a low-impact paper bottle, as well as in the bag-in-box format of 5 litres, designed for the hospitality sector.

The carbon-negative rum looking to the future

The Two Drifters project (England) was born from Russ and Gemma Wakeham's dream of creating a distillery capable of reflecting their values of quality and care for the planet. He trained as a chemist and she is an expert in storytelling and marketing; together, they chose sustainability as the guiding principle of their production, with the aim of making it accessible, understandable and an integral part of their offering. At the heart of the project is a continuous pursuit of improvement: perfecting their rums, adopting cutting-edge sustainable practices and demonstrating how even small changes can help build major solutions for the planet.

This vision is also expressed in the packaging, with a selection of products offered in 5 litre bag-in-box formats – Pure White, Lightly Spiced and Overproof Spiced Pineapple – designed to reduce environmental impact and meet the needs of the hospitality sector without compromising product quality.

The Calvados that has made sustainability its signature

Born from the passion of Stephanie Jordan and Tim Etherington-Judge, both former brand ambassadors for major spirits brands, Avallen Spirits (France) is now one of the most interesting projects in the sustainable spirits landscape. Named in 2023 as the world's most sustainable spirits company, Avallen has successfully reinterpreted contemporary Calvados as a sustainability manifesto capable of combining innovation, elegance and respect for the environment.

A symbol of this philosophy is the adoption of the Frugal Paper Bottle, whose environmental impact is significantly lower than that of traditional glass bottles. But sustainability is not the brand's only distinctive feature: in Avallen's vision, Calvados becomes a versatile, contemporary spirit, perfect both for sipping neat and as the star of low-alcohol cocktails such as Calvados & Tonic or Calvados & Ginger Ale. An approach that shows how the future of spirits can emerge from the meeting of tradition and innovation.

Gin and vodka that help grow a forest

“We exist for three reasons: to help pave the way for sustainability in the beverage sector, tackle climate change and produce high-quality spirits.” This is the philosophy that guides Sapling Spirits (England), one of the first British companies founded around a clear and ambitious sustainability project. Reforestation, regenerative agriculture, waste reduction and ecological packaging are the pillars of a production model that has become a benchmark for the entire sector over the years.

All Sapling spirits are produced exclusively in the United Kingdom using local ingredients and British grain distilled four times, a choice that helps reduce transport-related emissions and support local supply chains. This is complemented by a particular focus on sustainable packaging, reflected in the use of refill formats and bag-in-box across the entire gin and vodka range.

The London Dry Gin is available in 70 cl formats, refill and 5 litre bag-in-box formats, while the vodka is offered in the Classic and Raspberry versions, both in refill format and in 5 litre bag-in-box formats. These solutions are designed to limit waste and promote an increasingly responsible approach to consumption, without sacrificing the quality that has enabled the brand to earn numerous international awards.

The objective

Thanks to the commitment of new brands that are attentive to sustainability and to the development of these products among an ever-growing number of customers, in 2026 Proposta Spirits aims to exceed 10.000 kg of CO2 saved. In addition to certifying all customers who exceed 50 kg saved during 2026, the distributor will reward the most virtuous venues with a sustainable experience in Trentino.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.