GS1 Italy publishes toolkit to help businesses implement the new rules on green claims

GS1 Italy has created a toolkit to help businesses implement the new rules on environmental product communication introduced by the Empowering Consumers 2024/825/EU (EmpCo).

A practical guide

An initiative that adds another piece to the support programme for companies undertaken by GS1 Italy within ECR Italy, to promote an approach to sustainability that is increasingly rigorous, transparent and based on scientific evidence.

This is the new “GS1 Italy practical guide to green claims”, created to provide operational support for correct product environmental communication as outlined by the new European directive that will enter into force on 27 September 2026. This deliberately practical and intuitive guide helps companies understand how to create green claims in the fast-moving consumer goods sector and learn about the tools provided by GS1 Italy to do so in the best possible way, correctly and effectively using data from LCA (life cycle assessment) or environmental footprint studies and global GS1 standards, thereby avoiding the risk of greenwashing.

GS1 Italy has also published “Regulations and tools for correct product environmental communication”, an overview of product environmental communication: from European directives to the role of LCA studies in creating correct and compliant environmental claims.

A supporting web page

To continue helping companies on their journey towards greater sustainability and better communication about it, GS1 Italy has gathered on the page “Communicate product sustainability” on the website all the resources it has developed in recent years in this area. These include the web app Barcode for Environment, which enables the environmental impact of products to be communicated to consumers immediately, accurately and reliably simply by scanning the product barcode or the QR code on the label containing a GS1 Digital Link.

New developments that illustrate theevolution of GS1 Italy’s sustainability agenda and provide an overview of activities developed in different areas, from environmental measurement and reporting to the circular economy, and including collaboration between manufacturers and retailers to improve the sustainability performance of products in numerous product categories.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.