Frosta once again joins forces with the Lega Nazionale Dilettanti for the “Scegliamo da Campioni” campaign

Frosta Italia has renewed its partnership with the Lega Nazionale Dilettanti (Lnd), making the food company one of the main supporters of the “Scegliamo da Campioni” campaign.

The partnership

The meeting held at the Lnd headquarters in Rome – attended on behalf of Frosta Italia by CEO Gianluca Mastrocola, marketing manager Elena Silva and digital, PR & CSR manager Angela D'Amario, and on behalf of the Lnd by president Giancarlo Abete and project coordinator Francesco Grazioso – consolidated a fruitful collaboration launched more than a year ago, based on a shared commitment to deep values related to safeguarding young people's health. Through sport, “Scegliamo da campioni” promotes the culture of proper nutrition and healthy lifestyles, also with the patronage of the Istituto Superiore di Sanità.

The journey undertaken is now gathering momentum thanks to the local stages already launched in Ferrara, Matera and Laterza, with the support of the Emilia-Romagna, Basilicata and Puglia regional committees, with the aim of reaching sports clubs, young people and families throughout the area.

The comments

“We are proud to renew this journey alongside an outstanding partner such as Frosta, a company that fully shares our ethical and social vision,” highlighted the president of the Lnd, Giancarlo Abete. “Through the power of sport, we will continue to work together towards these shared objectives, placing the well-being of our young people and their families at the centre, to promote a culture of health based on awareness.”

Following the satisfaction expressed by the Lnd president, Gianluca Mastrocola, CEO of Frosta Italia, added: “We are particularly pleased to stand alongside the Lega Nazionale Dilettanti in an important project such as ‘Scegliamo da Campioni’, which places younger generations at the centre and promotes the culture of proper nutrition through the language of sport. For Frosta, nutrition also means awareness and transparency: we believe it is essential to learn how to make informed food choices, including through the ability to read and understand labels, which must be clear, simple and, as we like to say, transparent. These are values that guide the way we conduct our business, and we are pleased to share them with young people and families through the project’s local initiatives, ‘Terzo Tempo’, as well. We are proud of this partnership and pleased to be able to renew it next year too, with the same enthusiasm.”

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.