“Basko loves beaches” returns to Voltri: volunteers and associations join forces for a cleaner coastline

Basko, the Sogegross Group's brand, is promoting “Basko loves beaches” for the third consecutive year, the initiative that brings together citizens, local associations and Group employees for an afternoon of environmental awareness and action.

After Bogliasco and Sturla, this year's event moves to the western part of the city, on Voltri beach (Ge). On Tuesday 10 November, from 14.00, volunteers will clean up approximately 350 m of coastline, starting from the meeting point – a gazebo positioned at the main entrance to the beach – and moving in both directions, westwards and eastwards.

A tangible commitment

An initiative that shows how the tangible commitment of many people, even in just a few hours, can make a difference locally. Because cleaning a beach is not just a question of appearance: removing waste from the shore means reducing the risk of it ending up in the sea and harming wildlife and the coastal ecosystem.

That is why every edition of “Basko loves beaches” combines the practical activity of collecting waste with an awareness-raising session, aimed above all at younger generations. The initiative is part of Basko For Next Gen, the social responsibility project through which the brand continues its commitment to the local area, the environment and the well-being of people and communities.

The partners

Developed by Basko in collaboration with Italia Circolare and Posidonia Green Project, “Basko loves beaches” has received the patronage for this edition of the City of Genoa – Municipality VII Ponente. This recognition of the civic value of the event and sign of support for the Voltri community confirms the importance of a shared commitment capable of putting citizens and respect for the environment at its centre.

As in previous editions, Posidonia Green Project will oversee the scientific direction and coordination of the cleaning operations, ensuring that the work is carried out with attention to the characteristics of the coastal environment. Its contribution makes it possible to combine practical action with a knowledgeable approach, helping participants understand the value and fragility of the marine ecosystem that lies in front of our beaches.

The comment

“A beach tells us a great deal about the people who use it. All it takes is to walk along it with the perspective of someone bending down to pick up a bottle cap, a bottle or a fragment of plastic to understand how every small gesture leaves a mark, for better or worse,” comments Giovanni D'Alessandro, Retail Director of the Sogegross Group. “For three years, from one stop to the next, from Bogliasco to Sturla and now Voltri, with ‘Basko loves beaches’ we have been trying to turn this awareness into a shared experience: citizens, associations and colleagues working side by side and discovering, as they do so, that caring for the sea starts with everyday choices within everyone's reach. This is the message we particularly want to convey to younger generations, who are active participants in the Basko For Next Gen project: the area we live in is a shared asset, and protecting it is a responsibility learned through action. I would like to thank Italia Circolare, Posidonia Green Project and Municipality VII Ponente for their support, and everyone who would like to join us for an afternoon of commitment and, why not, good company as well.”

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.