Vicenzi Group: growing turnover and leadership in Italy for ladyfingers, amaretti and puff pastries

Vicenzi Group, with the Matilde Vicenzi, Grisbì and Mr.Day, confirms its growth trajectory, closing the consolidated financial statements 2025 with turnover of 168 million euros.

An important year

“ 2025 was a particularly significant year, in which we celebrated 120 years of our company’s history, achieved thanks to the quality that has always distinguished our products,” emphasises Marcello Gelo, CEO of Vicenzi Group “The year closed with very positive results, consolidating the Group’s position as the third player in the Italian industrial confectionery market and undisputed leader in the ladyfingers segment with Vicenzovo, as well as in amaretti and puff pastries.”

The positive performance is confirmed by the results of the first half of 2026 which, in addition to consolidating Vicenzi Group’s position as the third player in the broader confectionery market, further strengthen its leadership, both in volume and value, in its key reference segments.

Key products

The ladyfinger is the undisputed market leader, accounting on its own for 28% of sales, up 2,5 points compared with 2025. Vicenzovo’s leading position is also reflected in its product innovation: last year, the Group launched Strawberry Vicenzovo and this year, Coffee Vicenzovo. Both products are designed to take centre stage and make it easier to prepare tiramisu, in full knowledge that Vicenzovo has always been the official partner of the Tiramisù World Cup.

The long-established Amaretto is confirmed as the leader with a share of 22% (+1,4 points in volume compared with 2025), as are the Matilde Vicenzi puff pastries which account for 28% by volume and 30% by value in their segment. Positive results were also recorded for assorted and filled confectionery, the segment in which Grisbì is confirmed as the volume leader with a share of 26,6%, thanks to the success of its iconic chocolate shortbread biscuit.

Today, Vicenzi products reach more than 9 million families in Italy, are present in 97 countries and the Group employs 360 people at 3 facilities, each with its own production specialisation.

Exports

The Group’s growth is also confirmed in international markets: “exports recorded brand growth of 9% in 2025. Europe in particular,” emphasises Marcello Gelo “is driving growth, recording excellent +28% development compared with the previous year. Growth is also very positive outside Europe, in ) and (+13%) and (+37%)”.

New products

Vicenzi Group continues to shape the future with new products, partnerships and innovative experiences designed for citizens, families and consumers. In 2026, in fact, innovation is not limited to Vicenzovo, but new products help strengthen the Group’s brands. Matilde Vicenzi is expanding its offering in the premium confectionery segment with the launch of Macarons, available in three varieties: chocolate, strawberry and pistachio. This offering reinterprets one of the most iconic products in the international confectionery tradition. For Grisbì debuts Mood Boosting Mango & White Chocolate, a tropical-tasting offering developed in collaboration with Vanity Fair Italiabrand, Mr.Day the Donuts, available in strawberry and chocolate varieties, are being introduced to stores to meet the preferences of younger generations in the snack segment.

Initiatives

Vicenzi Group continues its commitment to supporting culture and the local area through backing major initiatives such as theEstate Teatrale Veronese, the Shakespeare Festival and the Wunderkammer Neri Pozza Festival. The Group is also confirmed as a long-standing partner of the Tiramisù World Cup, the international competition dedicated to the Italian dessert that is best known and most appreciated around the world.

This content was translated with the assistance of artificial intelligence.