Despar confirms its status as "Retailer of the Year" for the seventh consecutive time among supermarkets

Despar is “Retailer of the Year 2026-2027” in the "supermarkets" category, earning the trust and recognition of consumers for the seventh consecutive year.

Promoted by Q&A Research Italia, the "Retailer of the Year" award is one of the leading research projects dedicated to customer satisfaction in the retail sector. Its distinctive feature is the direct involvement of consumers, who are invited to express their preferences and evaluate retailers based on their own experience, taking into account the various aspects that contribute to making the relationship with a retail brand a positive one.

The figures

In the 2026 edition of the award, 550 retailers were involved, divided into 27 categories for "Retailer of the Year Italy" and 24 categories for "Web Retailer of the Year Italy". The total number of preferences recorded was 561.770 votes cast by 368.832 consumers, who evaluated various parameters: from price levels to the breadth of the range, from the quality of the welcome to staff expertise, as well as the ease of the shopping experience and the overall image of the stores.

The reasons

The evaluations expressed by consumers resulted in Despar's victory in the "supermarkets" category. The retailer was recognised above all for its ease of purchase, also achieving excellent scores for price, range, hospitality, staff expertise and the appearance of its stores. This result highlights the value of a service model that puts people, the quality of the relationship with customers and attention to every moment of the shopping experience at its centre.

The comment

Filippo Fabbri, general manager of Despar Italia, commented: “Being recognised as 'Retailer of the Year' for the seventh consecutive year is a great source of satisfaction and represents important confirmation of the path we are pursuing together with our members and colleagues. Receiving this recognition directly from our customers strengthens our commitment to continuing to improve, investing in the quality of our offering, our service and a shopping experience that is increasingly close to the needs of families. Proximity is a fundamental element of our identity: through the widespread presence of our stores, we want to be close to people, their needs and the areas in which we operate every day. As part of this journey, our own-brand products play a central role: we continue to develop them to offer quality, value for money and a distinctive range, strengthening our relationship of trust with our customers”.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.