Dimmidisì launches a new category: Wrap Kits

La Linea Verde launches a completely new product in mass retail, effectively creating a new product category capable of driving growth in the fruit and vegetable department.

The DimmidiSì Wrap Kits are a tasty, modern offering designed to tap into emerging food trends, and in particular a very popular out-of-home consumption trend: wraps, tortillas and rolls with ever-new flavours. There are three recipes aimed at urban tasters—consumers who are always ready to experiment and inclined towards conviviality, looking for time-saving solutions that enhance the pleasure of taste.

The new DimmidiSì Kits contain 4 wraps, which are quick and easy to prepare and do not need to be heated. An optimal texture thanks to crunchy salad, three enrichments and a sauce specially created for each recipe.

DimmidiSì has created three “experiential” recipes: American Wrap, which combines crunchy sugarloaf chicory and colourful filangé red radicchio with pulled pork, diced bacon and shredded cheddar, with a Western sauce; Italian Wrap, in which a base of sugarloaf chicory and julienne carrots is paired with chicken strips, Grana Padano shavings, semi-dried cherry tomatoes and classic mayonnaise, which enhances the flavour of the other ingredients; Veggie Wrap, containing sugarloaf chicory, filangé red radicchio, plant-based strips made from pea protein, cheddar cheese, semi-dried cherry tomatoes and a pink mayo sauce.

The packaging is innovative too, with modern, impactful graphics in vivid, distinctive tones for each product variant, highlighting the ingredients and the finished product and designed to stand out on the shelf. In addition, the shopping experience has been enhanced by a QR code linking to preparation and customisation suggestions.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.