Zerbinati with Bud Power brings “Bud Spencer Recipes” to the fresh-food counter

Zerbinati presents in collaboration with Bud Power a new product in the fresh ready-made soup market: “Bud Spencer Recipes”.

A successful collaboration combining the credibility and know-how of Zerbinati in fresh produce with the evocative power of an enduring icon such as Bud Spencer. They are the values of authenticity and conviviality that unite both organisations, both in terms of the recipes offered and the communication directed at consumers.

This gives rise to a range comprising two original recipes, simple yet distinctive, built around the bean. An ingredient that frequently features in Zerbinati’s range of fresh soups and is a fundamental element of the Bud Power project. Beans are, in fact, characteristic of that particular cinematic imagery and of the myth of Bud Spencer.

The two new products, which will bring “Bud Spencer Recipes” to the fresh-food counter for the first time, are: Pasta and Beans with diced pancetta (400 g), a rich dish carefully prepared and ready to enjoy, bringing all the “grit” of the Bud Power world to the table., and Beans of the West (400 g), a tribute to the great classics that made Bud Spencer an enduring icon, ready to enjoy and intended for those seeking the authentic flavour of tradition without giving up convenience.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.