Cheese webinar: the value of the region as a new driver of choice

Tuesday 9 June at 10.30 Distribuzione Moderna organises the free webinar “Cheese: the value of the region as a new driver of choice”.

This is an opportunity to reflect on the current state of the dairy sector and the challenges that will shape its future.

The role of the region

The webinar, whose participation is free upon registration, focuses in particular on the evolution of the point of sale, which in recent years has changed from a simple place of purchase into a platform for communication and interaction between brands and consumers.

The webinar will explore the role of origin and the region as strategic market levers, through a study dedicated to the impact of geographical identity in redefining strategies in the sector.

The main emerging trends and evolving competitive models will then be analysed, to understand the dynamics transforming the sector. The webinar will also provide an opportunity for discussion between the dairy industry, organised retail and market experts, with the aim of fostering increasingly effective collaboration throughout the supply chain.

The webinar speakers

The meeting will be moderated by Maria Teresa Manuelli, editorial director of Edizioni DM, who will lead the contributions from Alessandra Cuomo, account development at NIQ, Diego Farinazzo, marketing director of Bergader, Domenico Milella, fresh products purchasing office coordinator at Sa.Fo (Megamark), Roberta Mincione, national category manager at Conad, Roberto Romboli, MDD development director at Dit, Alfio Schiatti, chief commercial officer at Fattorie Garofalo, Giovanni Boncompagni, sales director at Sorì Italia, Matteo Torchio, marketing manager at Inalpi.

How to take part in the webinar

To take part, simply register for free below:

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This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.