Action opens a new store in Livorno, bringing the total number of stores in Italy to 257

Action is about to open a new store in the city of Livorno, the first opening in the province and the seventh in the Tuscany region, bringing the total number of stores in Italy to 257.

Spacious and easily accessible, the new store is located on Via Lampredi, measures more than 957 sq m and Action has hired a team of 19 employees to run it.

The Action Formula

From Saturday 10 October, residents of Livorno, and the surrounding areas can enjoy the Action Formula: a selection of 6.000 good-quality products from 14 different product categories (from toys to crafts, from homeware to gardening, from DIY to food) at the lowest possible price. Action introduces 150 new products every week, guaranteeing a relevant assortment that meets different needs and preferences. More than two-thirds of all products cost less than 2 euros.

The comment

“We are very happy to open a new store in the city of Livorno. In just five and a half years, Action has grown rapidly in Italy, bringing its formula to an ever-increasing number of customers throughout the country. The enthusiasm with which we are welcomed, from the north to our recent openings in Sicily, encourages us to continue along this path. Our success is based on a solid format and, above all, on the commitment of our teams,” declares Maurizio Oprandi, general manager of Action in Italy.

Quality and sustainability

Action constantly invests in the quality of its products and in sustainability, actively reducing greenhouse gas emissions from its operations. The initiatives adopted include eliminating gas connections in its stores by the end of 2024 and using LED lighting in all its stores. In addition, clear standards are adopted for supply and procurement.

Products are optimised by reducing their carbon footprint and improving their circularity. Examples include all Action-branded and unbranded cotton products sourced from sustainable sources: 99% as part of the Better Cotton programme and the remaining 1% as organic cotton. 100% of the wood used in our products comes from sustainably managed forests, certified Fsc or Pefc. All cocoa used in Action-branded products has been certified Fairtrade since 2022.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.