Wonderful Pistachios presents the new shelled Chili Roasted pistachios 60 g

Wonderful Pistachios, building on the success of its shelled pistachio range, which now accounts for 50% of travel retail sales in Europe, is launching Wonderful Pistachios No Shells Chili Roasted 60 g, a new spicy-flavoured product designed to revitalise the category and win over a new generation of consumers..

Stronger growth in Europe

Today, Wonderful Pistachios is present in more than 60 countries and in more than 400 travel retail outlets worldwide. Building on strategic partnerships with Lagardère Travel Retail, Avolta and Dubai Duty Free, the brand continues its international expansion in Asia, while accelerating growth in Europe.

Driven by consumption trends towards convenient and nutritious snacks, Wonderful Pistachios is investing in innovation to expand the category and offer travellers more choice and new consumption occasions.

The new product

With Wonderful Pistachios No Shells Chili Roasted 60 g, which will be presented at the Tfwa World Exhibition & Conference, taking place in Cannes from 27 September to 1° October 2026, the brand expands its shelled pistachio range with a bold recipe featuring spicy notes, responding to growing demand for more intense and distinctive flavours.

Available from the beginning of summer through Lagardère Travel Retail and WHSmith in Europe, this new product is perfectly suited to consumption on the go thanks to its convenient, easy-to-carry format. The new product completes the shelled pistachio range, which already includes the Roasted & Salted, Salt & Pepper and Unsalted variants, also available in the 125 g in-shell format.
This complete offering meets a wide variety of consumer preferences, while supporting the growth of a rapidly expanding category in the travel retail sector.

The comment

“In just two years, shelled pistachios have gone from zero to 50% of our travel retail sales in Europe. This growth confirms the category’s enormous potential. With the new Chili Roasted flavour and a range that includes both shelled and in-shell pistachios, we offer greater choice to attract new consumers and stimulate further category growth,” said Tom Hazelof, VP Wonderful Pistachios & Almonds Emea.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.