Pernigotti launches new Walcor-branded chocolate coins inspired by Harry Potter

Pernigotti, in collaboration with Warner Bros. Discovery Global Consumer Products, has developed an exclusive line of children’s products under the Walcor brand, inspired by the Harry Potter franchise.

With the upcoming autumn-winter season in mind, the historic confectionery group from Novi Ligure (Alessandria) is launching the new Chocolate Coins dedicated to the world of the famous wizard. Made with fine milk chocolate, the coins have a diameter of 40 mm and feature raised details reproducing two of the saga’s most iconic symbols: the Golden Snitch, the elusive winged ball that determines victory in Quidditch matches, and the Hogwarts crest, featuring the emblems of the four historic Houses (the lion of Gryffindor, the snake of Slytherin, the badger of Hufflepuff and the eagle of Ravenclaw). The net packaging weighing 45 g is designed as a gift idea and for sharing with the family.

"Chocolate Coins have always been one of the products that Italian consumers immediately associate with Walcor and with a specific time of year," said Stefania Distefano, Pernigotti’s commercial director for Confectionery Italy. "Associating this product with a global franchise such as Harry Potter, capable of appealing to both children and parents, enables us to offer our retail partners a proposition that stands out on the shelf, while guaranteeing the end consumer value that goes far beyond a simple impulse purchase."

The chocolate coins inspired by Harry Potter will be available at points of sale from October.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.