Mil Mil 76 expands its range of liquid soaps with two new fragrances in refill format

Mil Mil 76, a company specialising in everyday personal care products, has expanded its range of liquid soaps with two new products in refill format of 500 ml: Bianco Latte and Terre Profumate.

The graphic design of the new packaging centres on geometric and floral motifs in vivid colours, creating a warm, decorative aesthetic that is immediately recognisable on the shelf.

Two new fragrances

Formulated for daily use on the hands, face and body, the two liquid soaps stand out for their complementary olfactory and colour concepts.

Bianco Latte features a pure design in shades of blue and gold and a delicate, enveloping fragrance, designed for those seeking gentle cleansing for everyday use.

Terre Profumate, with its vibrant, multicoloured graphic design, offers a balanced formula and a more intense, rich fragrance for a bolder sensory experience.

The refill format

The refill format of 500 ml is designed to accompany the dispenser already at home: once it is empty, simply reopen it and pour in the contents of the pouch to make it ready for use again immediately, thus refilling the same bottle several times over time.

Compared with a rigid bottle, the refill pouch uses less plastic for the same amount of product and takes up less space during transport and storage, while the dispenser at home is reused instead of being replaced with every purchase.

The comment

“With these two new products, we are bringing a decorative and recognisable aesthetic language to the personal care segment, specifically chosen to enhance the act of refilling: a format designed not to be thrown away, but to recharge and refill the same dispenser at home several times. Bianco Latte and Terre Profumate respond to two different ways of experiencing everyday cleansing, and we are certain that they will immediately win the favour of consumers and the retail sector,” says Roberto Nuvolone, Mil Mil 76.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.