The premium products of The Longevity Kitchen arrive in supermarkets to.market

The Longevity Kitchen (Tlk), the Italian brand of premium ready meals inspired by the principles of functional longevity, is arriving on supermarket shelves to.market, thanks to a new commercial agreement between the two companies.

14 products

The operation brings, for the first time, a complete selection of ready meals from Tlk to the Milanese grocery retail channel, created to translate the dietary principles of the so-called Blue Zones—the five areas of the world known for the exceptional longevity and quality of life of their populations—into a simple, accessible and contemporary solution.

There will be 14 products available at five points of sale to.market in Milan, with weekly restocking and joint performance monitoring. For The Longevity Kitchen, the agreement represents an important step in the brand’s development in the retail channel and, at the same time, opens up new opportunities for growth in Lombardy.

The 5 Blue Zone

Born in Milan from the meeting of doctors, nutritionists and chefs, The Longevity Kitchen is the first Italian brand of ready meals built entirely on the principles of functional longevity. The idea behind the project is simple: if diet is one of the fundamental pillars of health and longevity, it must also be possible to incorporate it in a practical and sustainable way into everyday life. Tlk draws inspiration from the food traditions of the fiveBlue Zones —Sardinia (Ogliastra), Ikaria, Okinawa, Nicoya and Loma Linda—and translates them into contemporary recipes designed to meet the needs of those who have little time but do not want to compromise on the quality of what they eat.

The to.market offering

It is within this vision that the partnership with to.market, a proximity supermarket chain founded in 2012 and now present with 14 points of sale across Milan, Monza, Pavia and Brescia, serving more than 8.000 customers a day, takes shape. It is a company that has built its positioning on the quality of its offering, the promotion of the local area and the ability to interpret changing consumer habits. This approach is also reflected in the projects developed in recent years, from the private label to.eat to the launch of Plant Based Lovers, Italy’s first e-grocery service dedicated to plant-based products.

For The Longevity Kitchen, to.market thus represents its first structured entry into retail distribution, following the development of the format through direct channels and e-commerce. For to.market, the arrival of Tlk instead expands the premium ready-to-eat offering with a proposition that reflects a new way of conceiving food: not merely as nourishment, but as an integral part of a path towards prevention and long-term health.

The selection

The selection includes one-dish meals, protein salads and options based on meat, fish and plant-based ingredients, designed to offer variety and completeness within a diet oriented towards longevity.

Fresh dishes, ready in 3 minutes, with particular attention to the quality of proteins, fibre, healthy fats and antioxidants. The line is designed to fit into a Longevity dietary journey, making it easier to turn the principles of health-oriented nutrition into a practical everyday choice. This approach is summed up by the payoff “Feeding Good”: eating well should be simple, tasty and good for you.

The comments

Marco Gallo, chief business officer at The Longevity Kitchen, comments: “With The Longevity Kitchen’s entry into to.market, we aim to develop the longevity food category in a strategic channel such as grocery retail. Thanks to The Longevity Suite ecosystem, each of our recipes is the practical translation of the work that doctors, nutritionists and chefs carry out every day in our 30 centres and in our production laboratory. This partnership forms part of a structured multichannel growth strategy: alongside retail development, The Longevity Kitchen is accelerating its digital channel and presence on the leading delivery platforms, while international agreements are being prepared that will take the brand beyond Italy’s borders in the coming months. Within this plan, to.market represents an important piece: the right partner to bring this scientific credibility into the everyday shopping of a broad audience”.

Mattia Ballabio, founder & CEO of to.market, declares: “Consumers are changing, and with them the role of the proximity supermarket is changing too: no longer merely a place to buy what is needed, but a space capable of identifying new needs and offering solutions consistent with a lifestyle increasingly attentive to health, quality and well-being. The arrival of The Longevity Kitchen in our stores goes exactly in this direction. We chose to bring Tlk to our shelves because we believe in its ability to combine innovation, quality and convenience, offering our customers a new and distinctive proposition in the ready-to-eat segment. It is a partnership that enriches our offering and, at the same time, enables us to continue experimenting with new consumption models”.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.