Matilde Vicenzi and Novi present the new MilleVoglie Fondentenero Novi limited edition

The new special edition MilleVoglie Fondentenero Novi has emerged from the partnership between Matilde Vicenzi and Novi, as part of the limited-edition development strategy through which Matilde Vicenzi expands its premium offering and explores new collaborations.

Following the partnerships with Bialetti and Fabbri, the collaboration with Novi brings a new special edition to the shelves, confirming the value of synergies as a driver of innovation: “Collaborations with leading brands represent an important opportunity to continue innovating and enhancing our wealth of expertise,” comments Elena Personi Musola, marketing manager Italy of the Vicenzi Group. “With MilleVoglie Fondentenero Novi, we are confirming a strategy founded on bringing together Italian excellences: partnerships that make it possible to create distinctive products by combining complementary expertise and offering consumers new taste experiences. A concrete example of the brand’s ability to generate value for consumers by creating innovation and exclusivity, while keeping central the identity and quality that have always distinguished us.”

MilleVoglie is the line of filled puff pastry snacks by Matilde Vicenzi, a practical and versatile offering in line with the most contemporary consumption habits. The range combines the fragrance of crisp, delicate puff pastry with various fillings. With MilleVoglie Fondentenero Novi, the line is enriched with a new premium offering in which Vicenzi puff pastry meets Italy’s best-selling chocolate bar.

Completing the project is packaging with a strong visual impact: the black colour, inspired by the world of dark chocolate, becomes a distinctive element of the packaging and enhances the product’s premium identity, while Novi’s brand elements engage with MilleVoglie’s visual language. The result is a pack that immediately conveys the meeting of two iconic brands of Italian sweetness.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.