Citterio presents the new Sliced Guanciale in a convenient waste-reducing pack

Citterio is expanding its offering in the “Kitchen Helpers”, the range designed to simplify meal preparation without compromising the quality and authentic flavour of great traditional products, with the new Sliced Guanciale.

Two successful ingredients

Following the success of Sliced Bacon, a product made from 100% Italian meat and naturally smoked with beech wood, which in the year ending in May 2026 recorded growth of 9,3% in volume and strong growth in weighted distribution, the company is completing its range with the new guanciale product, presented at TuttoFood 2026, in a format that has already proved popular with consumers.

Two ingredients that tell the story of the evolution of today's cuisine: on the one hand, bacon, a key feature of dishes with an international outlook; on the other, guanciale, an expression of Italian gastronomic tradition, which is increasingly present in creative interpretations and everyday recipes.

For years, it has been considered an essential ingredient in carbonara, amatriciana and gricia. Today, guanciale is experiencing a new wave of success, taking on an increasingly versatile role in contemporary Italian cuisine. From traditional recipes to more creative dishes, its use is expanding and meeting new consumption habits, with a focus on versatility,authenticity and practicality.

A growing market

Circana data also confirms this evolution, showing that the guanciale market continues to grow: in the year ending in April 2026 the sector reached 5.700 tonnes, recording an increase of8,8% in volume and 10,1% in value, for a total turnover of 106 million euros. This growth reflects consumers' increasing appreciation of an ingredient that symbolises Italian tradition and is now increasingly valued for its versatility and practicality in the kitchen.

The new product

Made with 100% Italian meat, the new Citterio Sliced Guanciale stands out for its aromatic, full-bodied flavour and is offered in a format designed to meet new consumption needs. The 80 g pack consists of a double separable tray with four slices each, allowing consumers to use only the quantity they need, helping to reduce waste while making recipe preparation more convenient.

Thanks to its versatility and ease of use, Sliced Guanciale is suitable for accompanying both traditional dishes and new interpretations of Italian cuisine. Perfect for browning until crisp, it can be used to enhance gourmet hamburgers, as a finishing touch on veloutés and creams, to enrich gourmet pizzas and focaccias, or to add character to vegetable side dishes and preparations.

With its new Sliced Guanciale, Citterio is responding to theevolution of consumption habits and reaffirming its desire to showcase the great ingredients of Italian tradition, reinterpreting them in a contemporary way to bring flavour, quality and practicality to the table every day.

Two iconic dishes, two interpretations of flavour

Citterio and GialloZafferano showcase the distinctive character of the new Sliced Guanciale and Sliced Bacon through two recipes that interpret two sides of contemporary cuisine.

On the one hand, the Smashed Cheeseburger, inspired by one of the great classics of American tradition, in which the intense flavour and natural smokiness of Citterio Sliced Bacon enhance one of the most iconic pairings in the world of burgers. On the other, the Smashed Gricia Burger, a reinterpretation of the famous Roman recipe that combines Citterio Sliced Guanciale, crisped in a frying pan, with a creamy pecorino and pepper sauce, lettuce and tomato.

Two simple recipes that demonstrate how bacon and guanciale are ingredients capable of adding flavour, character and personality even to the most iconic dishes, enhancing their taste with their unmistakable intensity.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.