Wella Professionals launches Ultimate Color Blonde, the new benchmark for blonde hair

Wella Professionals has launched Ultimate Color Blonde, the innovative next-generation treatment range designed to keep blonde hair cool, luminous and free from unwanted tones with every wash.

A targeted solution for blonde hair

Designed for those who do not want to choose between colour performance and care, the new range Ultimate Color Blonde Onyx Shampoo and Ultimate Color Blonde Conditioner – available from 1° September 2026 at the best Wella Professionals salons and exclusively from Pinalli – – expands the iconic Ultimate Color range with a targeted solution dedicated to natural, coloured or highlighted blonde hair. The result? Blonde hair that is more luminous, pure and cool, looking and feeling healthy from the very first use.

Anyone who works with blonde hair every day knows one of the main challenges well: traditional purple shampoos neutralise warm tones, but often tend to leave hair dry and fragile. With Ultimate Color Blonde, Wella Professionals is redefining the category standards. Drawing on the experience of the world’s no.1 in professional lightening, the brand has developed a treatment system designed to support the blonde service before, during and after the salon visit.

Colour neutralisation meets professional care

At the heart of the range is Ultimate Color Blonde Onyx Shampoo, a high-performance formula that cleanses, neutralises and treats the hair in a single step. Enriched with activated charcoal, known for its ability to absorb impurities from the hair and scalp, it also helps provide hydration from the very first use. Thanks to its patented technology and the presence of Glycine, Vitamin B5 and Metal Purifier, the formula protects the hair fibre from damage, helping blonde hair stay visibly healthy, luminous and strong. Used in combination with Ultimate Color Blonde Conditioner, the treatment intensifies the cool tones of blonde hair, improves softness and helps reduce hair breakage by up to 90%. The result is soft, disciplined blonde hair with an impeccable appearance, just as if you had left the salon.

Both products are enriched with Metal Purifier, an innovation that helps eliminate the build-up of metals on the hair fibre. By neutralising metals that can alter the colour and dull blonde hair, Ultimate Color Blonde helps preserve a luminous, true-to-colour and long-lasting result.

The comment

"I am delighted to be able to offer the Ultimate Color Blonde range to my clients. It perfectly neutralises warm tones, enhances the colour and retains moisture, delivering luminous blonde hair with a healthy appearance," comments Mario Firriolo, Wella Professionals top hair stylist.

Ultimate Color Blonde is a true professional system 3-in-1: it neutralises, hydrates and conditions blonde hair. Thanks to its neutralising pigments, it keeps blonde hair cool and luminous, leaving it soft, easy to detangle and visibly healthier. With Ultimate Color Blonde, there is no longer any need to choose between perfect colour and effective care: you can have both.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.