Esn expands its range of innovative supplements with a tropical, thirst-quenching variety

Esn has expanded its range of protein drinks with Isoclear Infused Coconut Water, a clear whey isolate with a tropical, thirst-quenching profile.

An innovative supplement

The Isoclear range reaches its sixth anniversarythis year. It is a product capable of renewing itself year after year with ever-new variants and flavours, while remaining faithful to its original formulation, which marked an unprecedented innovation in the supplements industry and effectively opened up a category that had not previously existed.

The name already says a lot. Isoclear is, in fact, a clear whey isolate: a whey protein isolate subjected to a process that removes the accompanying substances, so that when dissolved in water it produces a clear, light drink instead of the classic opaque shake. The difference from traditional proteins is already visible in the glass, but it is felt above all on the palate, with a fresh taste closer to a soft drink than a dessert.

A light and complete product

The advantage is not merely aesthetic. Isoclear is formulated from a high-quality whey protein isolate, obtained through a precise microfiltration process, with a complete amino acid profile. The product is free from sugar, fat and lactose, as well as gluten and soya: a convenient choice for anyone looking for a lighter alternative to classic creamy protein shakes. With 25 grams of protein per serving, it is also one of the most direct tools that contribute to muscle mass growth and maintenance throughout all stages of training, not only during definition phases.

The flavour variants

Then there is the flavour chapter, perhaps the area Esn has worked on most with Isoclear. The range exceeds twenty variants and stems from a lengthy process involving more than 40 prototypes, developed in the brand's Hamburg laboratory by experts in sensory analysis. The result ranges from lemonade profiles to iced tea and fruit juice, from Orange Cola to the most popular flavours, Peach Iced Tea, Fresh Cherry and Strawberry Lime, with a new entry taking the range in an even more summery direction: Isoclear Infused Coconut Water, with a tropical, thirst-quenching profile.

The new entry with a summery flavour

And it is this new entry that takes centre stage this season: alongside the ultrapure whey isolate, 20 grams of protein per serving, with no sugar, fat or lactose, for a maximum of 102 kcal, there is 15% of powdered coconut water, bringing with it the minerals naturally found in the fruit and a tropical note that transforms a protein break into something closer to a refreshing drink. Free from gluten and soya, it is designed for those who do not want to give up lightness even when protein is the priority.

Behind the label lies the less visible but no less important aspect: every Isoclear batch undergoes testing by independent laboratories, with process certifications such as FSSC 22000 and HACCP as a guarantee of safety and ingredient accuracy. A focus on trust that, judging by the tens of thousands of five-star reviews, seems to have paid off.

This content was translated with the assistance of artificial intelligence.