Beiersdorf strengthens its structure in Southern Europe with new management responsibilities
Beiersdorf strengthens its structure in Southern Europe with new management responsibilities
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Beiersdorf has announced a significant evolution of its organisational structure in Southern Europe, confirming its commitment to nurturing internal talent and developing corporate leadership.
Valerie Kruck has taken on the role of HR director Southern Europe and Sara Lupi, previously HR VP Finance/CEO & HR director Southern Europe, has instead taken on responsibility for the luxury activities for the La Prairie and Chantecaille brands, while also retaining responsibility for Business Support Services (BSS) and the CEO Office.
This organisational evolution represents a strategic step for Beiersdorf, which continues to promote internal career development and make the most of the expertise developed within the Group. Thanks to their respective experience, Sara Lupi and Valerie Kruck will contribute to supporting the further development of the business and organisation in Southern Europe.
Sara Lupi
With more than fifteen years of international experience in human resources gained in the beauty and pharmaceutical sectors, Sara Lupi has built her professional career by taking on roles of increasing responsibility in global environments. In recent years, she has led the human resources function for Southern Europe, contributing to the development of the organisation and its people. “I am delighted to embrace this new professional opportunity. I am confident that, thanks to the strength of our teams and the value of our brands, we will be able to continue supporting business growth and creating value for the organisation,” comments Sara Lupi.
Valerie Kruck
In her new position, Valerie Kruck brings with her a professional career developed within Beiersdorf, where over the last nine years she has held roles of increasing responsibility in human resources. She joined Beiersdorf in 2017 as an HR business partner, subsequently taking on the role of global head of social commitments from 2021 to 2024, before becoming head of early careers and, from June 2025 to August 2026, global head of talent acquisition, sourcing & early careers, based in Hamburg.
During her time at Beiersdorf, she has developed expertise in recruitment and personnel management, supporting managers and employees in various human resources-related activities and matters. She has also worked with the works council and overseen the search for and selection of specialised and managerial professionals. “I am excited to take on this new professional challenge and put to good use the experience I have gained during these years at Beiersdorf. Taking on this new responsibility represents an important opportunity for me to continue contributing to the development of people and the organisation,” comments Valerie Kruck.
This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.
