Unieuro appoints Sara Turato as its new commercial evolution director

Unieuro has announced the appointment of Sara Turato as commercial evolution director, reporting directly to chief commercial officer Massimo Visone.

The commercial evolution function

In a market environment characterised by increasingly complex competitive dynamics and customers whose expectations are constantly changing, the commercial evolution director is responsible for overseeing innovation in commercial processes and strengthening the company’s ability to identify and anticipate changes, thereby consolidating the management structure with strategic and international expertise to support Unieuro’s growth ambitions.

The new directorate led by Sara Turato has been established to ensure oversight and coordination of the main strategic projects in the Commercial area, aligning them with business priorities and the integration process with the Fnac Darty Group, of which Unieuro is a member. The function will also play a key role in accelerating cross-functional processes and developing commercial innovation initiatives, with a specific focus on the growth and enhancement of the private label.

Strong international experience

Graduating in Accounting & Finance from Ca’ Foscari University of Venice, where she also obtained a bachelor’s degree in Business Administration, Sara Turato brings to Unieuro more than ten years of international experience gained at major multinational groups, with cross-functional expertise in corporate strategy and business development.

Before joining Unieuro, Sara Turato held the position of strategic project manager – office of the ceo at Otb Group, coordinating international expansion projects, marketplace strategies and M&A operations. Previously, she worked at Kering Corporate as travel retail manager – business development, contributing to business development across more than 20 international markets. She also gained experience in strategic consulting at PwC and Ernst & Young (EY), working on corporate transformation, business development and process innovation projects.

The comment

"The creation of the commercial evolution function represents an important step in the evolution of our commercial organisation. Sara brings with her a combination of strategic vision, execution capabilities and a strong focus on innovation. I am certain that her contribution will be crucial in accelerating the commercial division’s transformation initiatives, strengthening collaboration with Fnac Darty and seizing new growth opportunities for our business," comments Massimo Visone, Unieuro’s chief commercial officer.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.