Prénatal opens a new store in the city of Ferrara

Prénatal has opened a new store to the public in the city of Ferrara, on Via Bologna, next to the existing Toys Center store.

Covering a surface area of just over 500 sq m, the store belonging to the chain specialising in products and services for birth and early childhood, which has always been a guarantee of quality, choice and value for money, is designed to welcome families and children in a functional and comfortable environment that combines the best products with a simple, enjoyable shopping experience tailored to every customer.

The range

Prénatal’s range caters for families at every stage of their journey, accompanying them from pregnancy through to the child’s early years. The catalogue includes fashion collections designed for expectant mothers, new parents and girls and boys aged from 0 to 10 years, featuring practical, comfortable garments that can easily be adapted to different needs, including products under the Chicco brand.

The range is completed by a wide selection of solutions for early childhood, including modular systems, car seats, pushchairs, nursery furniture and household items. Products for baby food are also available, along with items specifically for breastfeeding, mealtimes and daily hygiene, giving families the opportunity to find everything they need for the care and development of little ones in one place, with particular attention to quality, value for money and practicality.

The services

The offer is also enhanced by services for families. These include the Info Point, an area inside the store designed to provide information and support; the nursery, a space reserved for breastfeeding to offer comfort and privacy to parents and little ones; and the birth lists, stork kits, click & collect, personal shopper and the Prénatal Lover loyalty card, which provides access to exclusive promotions and services and allows customers to collect points for discount vouchers that can be used on clothing.

The comment

“We are opening a new store in Ferrara, another step towards being ever closer to families and their everyday needs. Thanks to its proximity to the Toys Center corner, and therefore to the entire world of play, this new space can be a complete point of reference for families, where they can find everything needed to support the growth of little ones: from clothing and care through to play and entertainment. Because for us, being close to families means listening to their needs and accompanying them as they grow, with care and solutions designed for little ones and for those who look after them every day,” said Gregori Dilauro, Prénatal’s retail manager for Italy.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.