Prénatal opens a new store in Genoa Sestri Ponente

Prénatal has opened a new store in Genoa Sestri Ponente, on Via Enrico Albareto, a welcoming corner of over 380 sq m designed to meet the needs of local families by offering the best products and services for maternity and childhood in one place.

Prénatal’s offering is designed to support families through every stage of growth, from pregnancy to the child’s first years of life, with a complete and integrated offering that combines fashion, care and everyday life. The store offers clothing collections for expectant mothers, new parents and girls and boys from 0 to 10 years old, featuring comfortable, practical garments with a contemporary design, also complemented by Chicco-branded lines.

The offering for early childhood

Alongside fashion, Prénatal offers a complete range of products for early childhood, from large nursery equipment – such as pushchairs, modular systems, car seats and furniture for the nursery – to small nursery equipment, through to essential products for everyday care, including nappies, hygiene products, breastfeeding products and baby food. A range designed to meet all families’ needs, offering quality, practicality and value for money in one place.

The other services

The offering is completed by services for families. These include: the Info Point, an area inside the store designed to provide information and support; the nursery, a space reserved for breastfeeding to offer comfort and privacy to parents and their little ones; birth lists, stork kits, click & collect and personal shopper services; and the Prénatal Lover loyalty card, which provides access to exclusive promotions and services and allows customers to collect points for discount vouchers that can be used on clothing.

The comment

“Prénatal returns to Genoa Sestri Ponente with a new store, designed to be even closer to local families. Here, you can find everything you need, from maternity to childhood, with a wide selection of products and services, and an offering that, thanks to its proximity to Toys Center, is complemented by the world of play, fun and discovery. This return is the result of listening and the desire to create a simple, pleasant and welcoming experience where people can truly feel at home,” said Gregori Dilauro, Prénatal’s retail manager for Italy.

To celebrate the opening, until 28 September the new store will offer special promotions to all Prénatal Lover loyalty card holders, with discounts of up to 50% on clothing and 20% on early-years products. Unmissable discounts will also be available on nappies during the Pampers Days, and on food products.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.