Md reopens the store in Mugnano di Napoli from which the brand’s story began

Md has reopened the Mugnano di Napoli store to the public, in Via Cesare Pavese, following refurbishment work that has transformed it into a smarter, more modern, accessible and functional store.

A historic location

A particularly significant reopening for the brand, as it concerns the place where, in 1994, the Group’s growth journey began. Mugnano represents much more than a store: on 21 September 1994, the first Md was born here. From that day onwards, a story of growth, people, customers, territories and achievements began—one that now resumes with a refurbished store designed to offer a more modern, functional shopping experience that is closer to families’ needs.

With this reopening, Md—the third-largest discount brand in Italy and the second-largest with Italian capital—renews a historic part of its network in Campania. The store, directly managed and located in a leased property, is the only MD store in the municipality of Mugnano; the brand’s network comprises 77 stores in the province of Naples and 127 in Campania.

The store

The refurbishment covered both the external areas and the internal organisation. Outside, the building was painted, the pavement was resurfaced and the disabled access ramp at the entrance was adapted, with the aim of making the store more welcoming and accessible.

Inside, the rectangular discount store, organised into 3 aisles, offers a simple and orderly shopping route. The fruit and vegetable department has been positioned at the entrance in the standard format, with a 5 m wall-mounted counter, while the take-away meat counter has been extended to 5 m and placed at the entrance.

The work also enabled the introduction of the take-away fish department with a 1,80 m tank, the replacement of the served-bread unit, the extension of the cured meats and dairy counter from 17,50 to over 21 m, the introduction of a take-away promotional tank measuring more than 2 m, and the renewal of the shelving with a wine rack. The non-food area has also been updated, increasing from 6 to 8 promotional stands plus one endcap.

The customer offering includes self-service counters, take-away butcher’s, packaged fish department and bakery with packaged bread. The store has 3 tills.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.