Flying Tiger Copenhagen opens a new store inside ChorusLife in Bergamo

Flying Tiger Copenhagen, the Danish brand and leader in accessible design with over 1.100 stores in 44 countries, opens its new store in Bergamo today inside ChorusLife, the innovative smart district conceived by the Polifin Group and designed by architect Joseph Di Pasquale, which brings together residences, hospitality, dining, entertainment and services in a single urban ecosystem.

The Bergamo store, the third in the province, is part of the evolution of Flying Tiger Copenhagen’s retail concept, designed to showcase the products more effectively and create a dynamic and engaging shopping experience. Design, functionality and creativity come together in an environment designed to accompany visitors as they discover the collections, including products for the home, leisure, creativity and special occasions. Among the features characterising the new concept are shop windows with exposed white brick finishes, moving beyond traditional all-white design and introducing a material element inspired by industry.

The store

Inside, the new display tables with integrated lighting become focal points dedicated to seasonal collections and new products, while the T-shaped lighting elements, inspired by the brand’s logo, help guide visitors around the store. The lighting has also been redesigned: adjustable ceiling spotlights, together with the backlit tables and the illuminated shop-window elements, make the environment brighter and enhance the various product categories. Completing the new concept, striking plinths transform the shop window into a real stage for Flying Tiger Copenhagen’s new collections. The store opening coincides with the launch of the new Halloween and Autumn collection, one of the most eagerly awaited events of the Flying Tiger Copenhagen season.

The comments

“The opening in Bergamo represents a further step in the development and renewal of our retail network in Italy,” says Stefano Scarpa, manging director of Flying Tiger Copenhagen Italia. “With this new store, we want to strengthen our presence in the area and offer customers an increasingly engaging experience, in an environment designed to showcase the products and encourage discovery. The choice of ChorusLife fits perfectly with this evolution: a dynamic, innovative and growing setting, ideal for connecting with our community and creating new opportunities to engage with the brand.”

“The arrival of Flying Tiger Copenhagen represents a further step in the growth of ChorusLife and in the expansion of a retail offering designed for different audiences,” comments Francesco Percassi, managing director of ChorusLife. “The arrival of such a recognisable international brand confirms the appeal of our district and further enriches the mix of brands present. Our goal is to continue building a vibrant place capable of offering experiences, services and opportunities to meet throughout the day, integrating shopping, dining, wellbeing and entertainment.”

The opening ceremony

To celebrate its arrival in Bergamo, from 17 today the Flyign Tiger Copenahagen store will offer a series of [[ARTW_HTMLOPEN_AAAO]activities for the public. The first 100 customers will receive an exclusive shopper bag with dedicated gadgets, while everyone who makes a purchase can take part in the Wheel of Fortune and win a gift immediately. Families can also enjoy a face-painting activity.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.